Opocme

Opocme is an academy specialising in preparing candidates for public-sector exams for the Mossos d’Esquadra, Guardia Urbana, Local Police, Fire Service, National Police and Rural Agents, based in Catalonia.

When they got in touch with us, their website was getting barely 50 visits a month. They relied almost entirely on word of mouth and paid advertising to attract new students. Their presence on Google was practically non-existent for the sector’s key searches.

We designed an end-to-end SEO strategy: a complete restructure of the site architecture, optimised content for each type of public exam and intake, on-page technical optimisation and a link-building strategy focused on the education sector.

After 2 years of steady work, the results speak for themselves: Opocme has gone from those initial 50 visits to more than 3,370 organic visits a month. That means a constant flow of qualified leads: people interested in preparing for public-sector exams who arrive straight from Google, with no need to spend on advertising.

The website has become a genuine student-acquisition machine. Every month they receive dozens of enquiries from prospective students who find Opocme searching for terms such as “mossos d’esquadra academy”, “prepare for local police exams” or “public exam academy Catalonia”.