When you work on SEO, the goal is not more visits: the goal is for your business to win more clients.
I am Joan Rabell, an SEO consultant with over 25 years helping small and local businesses in Barcelona and Catalonia rank on Google and, today, in AI answers too. Direct contact, no middlemen and no lock-in contracts.
First assessment with no commitment
SEO has become crucial for any online business. If you do not appear on the first page of Google, your clients are going straight to your competitors.
When someone searches for your product or service on Google and you appear in the top positions, you have a far better chance of winning them. You already know that. What is not always clear is how to get there or how hard it really is to do SEO well.
You have three options: keep trying on your own by trial and error, keep paying an agency that runs your marketing without you really knowing what it does, or work with an SEO consultant who explains everything transparently and helps you scale the business.
My commitment is simple: I only take on a project if I can see there will be a return for you. I do not sell rankings or hot air; I work so SEO shows where it matters, in your clients and your revenue.
I am not the consultant with the biggest YouTube channel. I am the one who sits down with you, tells you the truth and has spent more than two decades making real businesses sell more through Google.
In the industry since the year 2000, with real clients in Barcelona and Catalonia. Not theory: projects that have lived through every algorithm change.
You talk to me, not to an account manager. The person who designs the strategy is the same one who executes it and reports back to you.
I show you documented results with traffic and ranking data, such as the +6,640% for OPOCME. No empty promises of a guaranteed first page.
I come from web development and server administration, so I handle the technical side myself: speed, Schema, indexing, Core Web Vitals.
I do not just rank you on Google: I also work on GEO so you appear in ChatGPT, Gemini and AI Overviews, the new frontier of visibility.
I work with no lock-in contracts: I would rather earn the renewal month by month with results and clear reporting, without filler metrics.
An SEO consultant is the person responsible for designing and applying the search strategy so your business gets more qualified visits and more sales. The big difference with an agency is simple: you always talk to the person doing the work, with no middlemen. For a small business, hiring an SEO consultant is usually cheaper than an agency too.
At JRC Web you get the best of both worlds: the closeness of a consultant backed by over 25 years and a team behind when needed. If you prefer the team approach, you can also see the SEO agency in Barcelona.
Every consultant works differently. In my case it is clear: make your business more money through search. To do that I work on three pillars at once, adapted to your situation.
I check that Google can crawl and index your website without obstacles: architecture, speed, Core Web Vitals, 4xx/5xx errors, Schema markup and structured data. It is the foundation for everything else.
I find the searches that really bring clients and build the pages and content that answer them, focused on transactional and local intent, not filler traffic.
I build your domain authority with safe links and local citations, and measure everything with Search Console and Analytics so decisions come from data, not intuition.
After more than two decades I have refined a clear, proven process so you always know what is happening with your project and why. No fixed plans, no magic recipes.
I learn your current situation and your needs to understand the business and set goals (KPIs).
I design a tailored plan to match those goals. No fixed plans, no lock-in contracts.
I execute the plan working side by side: technical, content and local SEO.
I measure all the data with Search Console and Analytics to see if we are meeting the goals.
With the data in hand, I adjust and improve what works to grow steadily.
These are some of the levers I work with, always within a strategy adapted to each business. They are not all applied at once: I prioritise the ones that move the needle in your case.
Knowing the starting point is essential. I analyse your situation and find the critical issues.
See the audit →I find the keywords your clients use to find your product or service.
Speed, Core Web Vitals, indexing and Schema. So Google and your users fly through your site.
I analyse what those already ranking are doing to find your real opportunities.
Original, useful content aimed at buying intent: the cornerstone of SEO.
Quality links, local citations and press to build authority without risk.
Google Business Profile, area pages and reviews to win nearby clients.
Optimisation so your business also appears in ChatGPT, Gemini and Perplexity.
Search engine SEO alone is no longer enough. More and more people ask AI directly, and appearing there is the new battleground for visibility. That is what we call GEO (Generative Engine Optimization), and almost no consultant works on it yet.
I optimise your website so it is cited in ChatGPT, Gemini, Perplexity and Google's AI Overviews, where a growing share of searches now happens.
I implement structured data and a question-and-answer format so AI models understand and reuse your content as a reliable source.
I work on brand mentions and presence in the sources AI consults, so your business shows up as a reference in your industry.
SEO and GEO are worked together: the same technical and content foundations rank you on Google and in AI answers at the same time.
SEO has changed a lot: when someone searches, Google shows results based on their intent and location. That is why local SEO is key for businesses in Barcelona and Catalonia: optimising your Google Business Profile, area and neighbourhood pages, reviews and proximity signals that put you right where the client is searching nearby.
I know the Catalan market first hand and work both the city of Barcelona and its metropolitan area and the rest of the region:
I do not sell promises, I show results. This is no accident: behind it there is strategy, content and a lot of SEO on websites that looked stuck.
A real example of the organic growth curve of a client project in Google Search Console.
OPOCME is an exam preparation academy in Catalonia (police, fire service and rural agents). It started from almost zero visibility. I worked on the restructuring of the architecture, content specific to each exam and call for applications, on-page and technical optimisation (Schema, Core Web Vitals, indexing) and industry link building. The result was sustained organic growth that put its key keywords in the Top 3 on Google.
Verifiable data in Google Search Console. Every project is different: these figures reflect the work done in this specific case, not a guarantee of results.
Other case studies
There is no standard rate, and be wary of anyone who gives you one without looking at your website. Every client has different needs, so I like to study your situation and your project to prepare a quote matched to what you actually need. The price depends on your starting point, the competition in your industry and your goals.
Want to know what investment your specific project needs? See the details and ask for a quote with no commitment.
I have spent over 25 years working in web development, digital marketing and search. From my first IT company in the year 2000 to today with JRC Web, I have worked on practically every piece of online marketing: technical SEO, local SEO, web design, Google Ads and, now, optimisation for AI engines.
The way I work is simple: direct contact, clear reporting with no filler metrics and zero lock-in contracts. I would rather earn the renewal month by month with results than tie anyone to a contract.
Real reviews from businesses that have trusted me. Average rating of 4.9★ on Google.
An SEO consultant is the professional who analyses your website and designs the strategy to rank it better on Google and bring in more clients. Unlike an agency, you work directly with the person doing the work: no middlemen, no account managers. At JRC Web that consultant is Joan Rabell, with over 25 years of experience.
An SEO consultant works on three fronts at once: the technical side (so Google can crawl and index the site), content with buying intent, and domain authority through links. All of it adapted to each business and measured, with one final goal: more qualified visits and, above all, more clients.
With an SEO consultant you always speak to the person doing the work, you get direct contact and usually better value for money for a small business. An agency tends to have more structure but also more middlemen. At JRC Web you get the closeness of a consultant backed by over 25 years of experience and a team behind when the project needs it.
It depends on the state of the website, how competitive the industry is and your goals. Monthly SEO plans start from €150/month with no minimum term, and a one-off SEO audit from €490. The sensible thing is to ask for an assessment first so the budget matches what you actually need.
SEO is a medium-term investment. The first movements usually show from month 3, and solid results between months 6 and 12, depending on the competition and your starting point. I do not sell instant rankings: I work on sustainable, measurable growth.
GEO (Generative Engine Optimization) is optimising to appear in AI answers: ChatGPT, Gemini, Perplexity and Google's AI Overviews. More and more people search directly in these tools, so being visible there is no longer optional. It is worked through structured content, Schema markup and authority signals.
I am based in Barcelona and do a lot of local SEO for Barcelona and Catalonia, but I run SEO consultancy remotely for clients anywhere with no problem. All follow-up happens by video call, email and WhatsApp.
No. I work with no lock-in contracts: I would rather earn the continuity month by month with results. You can start with an initial assessment of your project with no commitment.
Tell me about your business, where you are now and what you want to achieve. I will review your case and prepare a tailored proposal.
No commitment. No lock-in contracts.
