SEO consultant and founder of JRC WEB
I have spent more than 25 years helping small businesses and local companies in Barcelona and Catalonia win more customers from Google. From my first IT company back in 2000 to JRC WEB today, I do the kind of digital marketing you can see in the till: SEO, web design and Google Ads built to bring in customers, not to fill up reports.
A little about my background and the way of working that defines JRC WEB.
I am Joan Rabell, SEO consultant and founder of JRC WEB, an SEO and digital marketing agency based in Barcelona. Since 2000, when I opened my first IT and web development company, I have helped companies, small businesses and professionals build a digital presence that genuinely brings in customers, not just visits.
Over these 25-plus years I have worked on practically every piece of online marketing: SEO, local SEO, web design and development with WordPress, WooCommerce and PrestaShop, Google Ads campaigns and website maintenance. That all-round view is what lets me prioritise whatever moves the needle on each project.
The way I work is simple: direct contact (you talk to me, not to a middleman), clear reporting with no filler metrics and zero lock-in. I would rather earn the renewal month by month through results. These days I also spend part of my time optimising websites for Google's AI Overviews, the next battleground for visibility.
If you want to see how we work, you can start with our SEO agency in Barcelona or take a look at our SEO prices.
A quarter of a century in web development, search rankings and digital marketing, from handcrafted HTML to artificial intelligence.
I open my own IT and development company, right in the middle of the internet boom. We built the first websites almost by hand, with Dreamweaver and the Adobe suite (Flash, Photoshop, Fireworks), laying them out tag by tag at a time when every page was a small piece of craftsmanship.
With the arrival of content management systems I move to Drupal and Joomla. Websites stop being static: at last clients can update their own content, and projects start growing in complexity and in possibilities.
WordPress takes over as the standard and becomes the heart of my work, alongside WooCommerce and PrestaShop for online shops. Faster, more flexible websites and, above all, built to rank and sell from day one.
I discover that a good-looking website is no use if nobody finds it. I focus my work on business-driven search rankings: technical SEO, content with intent, site architecture and Google Business Profile listings to win nearby customers in Barcelona and Catalonia.
I add Google Ads campaign management to complement SEO and bring in customers from day one, always measuring the real return on the business rather than vanity metrics.
Today, with JRC WEB, I help companies rank both on Google and in AI answer engines (GEO, Generative Engine Optimization): structured content, Schema markup and authority so they also appear in AI Overviews and artificial intelligence answers. 25 years on, I am still doing exactly what I did on day one: getting you found and getting you sales.
These are the services I work on every day at JRC WEB.
Technical SEO, content and local SEO so your business appears on Google when people search for you in Barcelona and Catalonia.
See SEO agency →Websites and online shops (WordPress, WooCommerce, PrestaShop) that are fast, modern and built to rank and convert.
See web design →Advertising campaigns on Google to win customers from day one, with control over both the budget and the return.
See Google Ads →A complete diagnosis of your website with a prioritised action plan so you know exactly what is holding your rankings back.
See SEO audit →Monthly SEO plans with no lock-in, from €150/month, tailored to where each business is and what it can spend.
See SEO prices →Maintenance, security and continuous improvement so your website stays fast, secure and up to date without you having to worry.
More information →The stack I use on every project.
What backs up the work of these years.
Guides and resources I have written to help you understand SEO.
I share SEO, digital marketing and real case studies.
Real reviews from companies that have trusted JRC WEB.
The questions I get asked most about me and about JRC WEB.
Joan Rabell, SEO consultant and founder of JRC WEB, an SEO and digital marketing agency in Barcelona with more than 25 years of experience ranking small businesses on Google.
In search rankings (SEO) and local SEO, but on a solid technical foundation of web development (HTML, CSS, PHP and JavaScript) and server administration (Linux, Plesk, cPanel). I work with practically every platform: WordPress, WooCommerce, PrestaShop, Shopify, Joomla and Drupal. On top of that I manage Google Ads and optimise for Google and AI engines (GEO), always with a business-driven approach and measurable results.
More than 25 years working in web development, digital marketing and search rankings, from my first IT company back in 2000 to JRC WEB today, helping companies in Barcelona and across Catalonia.
Yes. At JRC WEB you deal directly with the person running your project, with no middlemen or account managers. And always with no lock-in: the relationship continues on results, not on a contract.
It depends on the project. An SEO consultant gives you direct contact, personal involvement and usually better value for a small business, because you always talk to the person doing the work. At JRC WEB you get that consultant's closeness backed by more than 25 years of experience and a team behind it when the project needs one.
SEO is a medium-term investment. The first movements usually show from month 3, and solid results between 6 and 12 months, depending on how competitive the sector is and where the website starts from. I do not sell instant rankings: I sell sustainable, measurable growth.
I am based in Barcelona and I do a lot of local SEO for Barcelona and Catalonia, but I handle search rankings, web design and Google Ads remotely for clients across Spain with no trouble at all.
No. I work with no lock-in: I would rather earn the continuation month by month through results. You can ask for an initial assessment of your project with no obligation to see whether I can help.
Tell me what you need and I will tell you honestly how I can help.
Straight talking, no obligation.
