Digital advertising
How much Google Ads costs: spend, management fees and a realistic budget
How much Google Ads costs: what you pay Google, what an agency charges to manage it and what budget you need for it to pay off.
21/09/2026
Actualizado: marzo 2026
The price of a website in Spain ranges from €300 to €15,000 depending on the type of project, the features and who builds it. It is one of the questions businesses and freelancers search for most, and also one of the worst answered online: absurd ranges, out-of-date information and zero transparency.
In this guide you will find real prices broken down by type of site, based on our experience as a web design agency. Concrete figures that also affect how you appear in Google’s AI Overviews, where the quality of your website matters more and more.
It is the question everybody asks: how much does a website cost? And the honest answer is: it depends. On a lot of things.
That is not much help, though, is it? So we have written this guide with real prices based on more than 20 years of experience as a web design agency. No waffle, no absurdly wide ranges like “between €100 and €100,000”.
Here you will find concrete figures, what each price range includes and, above all, what you should (and should not) pay given your situation.
Let’s get to it.
Before we talk figures, you need to understand what makes a site cost €500 or €5,000. These are the main factors:
1. The type of project
A single-page landing page is not the same as an e-commerce store with 500 products. Each type of site has different needs and complexity:
2. Design: template vs custom
A custom design means creating the visual structure, user experience and graphic elements from scratch. That takes more hours and therefore more investment.
Using a premium template (and customising it well) is a perfectly valid option for most projects, and it cuts the cost significantly without sacrificing quality.
3. Specific features
Every extra feature adds time and complexity. Some examples: an online booking system, live chat, CRM integration, a client area with login, custom calculators, multiple languages.
4. Who builds it
The price varies enormously with who develops your site: doing it yourself with a builder, hiring a freelancer or working with a professional agency. Each option has its pros and cons.
5. Content included
Who writes the copy? Who takes the photos? Is basic SEO included? Many “cheap” quotes include none of this, and then the hidden costs appear.
Here are the real price ranges in the Spanish market in 2026. These are for work done by professionals (freelance or agency), not DIY sites.
Landing page or one-pager
Basic corporate website (4-6 pages)
Full corporate website (8-15 pages)
Online store / basic e-commerce
Advanced e-commerce (100+ products)
Custom platform
When you ask for a quote, make sure it is clear what is included and what is not. These are the elements you should expect:
The essentials (always included):
Elements that vary with the budget:
Be careful with “all inclusive” quotes that specify nothing. Always ask: does it include the copy? Does it include SEO? Does it include maintenance? How many design revisions?
For your site to work over the long term you will also need good rankings. To understand how that works, we recommend running an SEO audit of your current site or of a competitor’s.
Beyond the initial build cost, every site has recurring expenses. It is important to know them so there are no surprises:
Domain
Hosting
Website maintenance
Premium tools and plugins
Minimum annual costs in summary:
Domain (€15) + basic hosting (€80) = €95/year as an absolute minimum.
With professional maintenance: €400 – €1,500/year depending on the level of service.
Each option has advantages and drawbacks. The best one depends on your budget, the time you have and how high your standards are.
Doing it yourself (DIY)
Freelancer
Professional agency
At our web design agency in Barcelona, the difference between a “cheap” site and a professional one shows in the results: traffic, conversions and sales.
Transparent rates for web design, SEO and maintenance. No surprises, no small print.
After 20 years at this, we have seen plenty of clients come to us after a bad experience. These are the most common mistakes:
1. Choosing on price alone
“Someone will do it for €200” usually means: an uncustomised template, no SEO, no training, no support. And six months later you need another site because the first one does not work.
2. Not asking what is included
An €800 quote can be very good or very bad depending on what it covers. Always ask for a breakdown.
3. Not thinking ahead
Will you be able to add sections? Scale as you grow? Who will support you when you need it?
4. Ignoring maintenance
A site that is never updated is a vulnerable site. Hacks are more common than you think.
5. Undervaluing the content
A beautiful site with bad copy does not convert. Content matters as much as design.
6. Not considering SEO from the start
Building a site without thinking about rankings is throwing money away. Things have to be redone later. Knowing the current SEO trends helps you make better decisions.
The answer depends on your situation:
If you are starting out with more time than money:
Consider building a simple site yourself with WordPress or Wix. It will not be perfect, but it lets you start. When the business grows, invest in a professional site.
If you already have a business running:
Invest in professionals. Your website is your calling card online. A mediocre site loses you customers you will never even know about. If your current site has aged badly, a professional redesign can make all the difference.
If you want to stand out from the competition:
You need custom design and a professional SEO strategy. The investment is bigger, but so is the return.
Our general recommendation:
Start with a scalable site. One you can extend as you grow without rebuilding from scratch. WordPress with a good structure is perfect for that.
And above all: think of your website as an investment, not an expense. A site that brings in 5 clients a month at €500 each justifies any reasonable investment.
To finish, here is the quick summary:
Minimum annual costs: €95/year (domain plus basic hosting)
Recommended annual costs: €400 – €1,500/year (including maintenance)
The question is not only “what does it cost?” but “how much value will it generate?”. A €2,000 site bringing you 10 clients a month is an infinitely better investment than a €200 site bringing none.
Not sure what kind of site you need? Want a tailored quote? Get in touch and we will help you find the best solution for your project.
Within your website budget, hosting is one of the recurring costs with the biggest impact on performance. If you are going to use WordPress, it pays to choose well from the start — see our comparison of the best hosting for WordPress by project type.
The average price of a professional corporate website in Spain is between €800 and €2,500, depending on the number of pages, features and level of customisation. For online stores, prices start at around €2,000 and can exceed €10,000 on complex projects with payment gateways, stock management and custom design.
Yes. Tools such as WordPress, Wix and Squarespace let you build a site without coding. The result is usually less professional, though, and it takes a lot of learning time. For businesses that want to generate customers, a professional site with proper SEO makes an enormous difference to visibility and conversions compared with a generic template.
A complete quote should include: responsive design for mobile, the layout of the agreed pages, contact forms, an SSL certificate, basic speed optimisation and technical SEO. Always ask whether it includes the domain, first-year hosting, training to manage the content and post-launch support. If they will not spell it out, be wary.
The minimum annual cost is around €95 for a domain and basic hosting. Adding professional maintenance with updates, backups, security monitoring and technical support takes it to €400-1,500 a year depending on the plan. It is a necessary investment to keep your site working properly and holding its rankings.
It depends on the project. A freelancer can be a good option for simple sites on a tight budget, typically between €300 and €1,500. An agency offers a multidisciplinary team (design, development, SEO, content), more continuity and the capacity for complex projects, with prices from €1,000 to €5,000 or more. For businesses that depend on their site to win customers, an agency is usually the safer option.
Yes. Google’s AI Overviews draw answers from sites with structured content, fast loading, sound technical data and properly implemented schema markup. A professional site with good architecture, clear FAQs and optimised content has a far better chance of being cited in those AI-generated answers than a slow or badly structured one.
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How much Google Ads costs: what you pay Google, what an agency charges to manage it and what budget you need for it to pay off.
Web design for freelancers in Barcelona: which pages you need, what it costs and how to get a professional, affordable website that wins clients.
What AI search optimisation (GEO) is and how to get ChatGPT, Gemini and Perplexity to recommend your company in Barcelona.
